Description:

Knowledge, attitude, and practice (KAP) surveys are widely used in health promotion and prevention, playing an important role in evaluating family planning, tobacco control, and infectious disease programs. However, accurate interpretation of KAP data requires a sound and contextualized methodological approach. Essential elements, including questionnaire validation, survey implementation, score creation, and the use of behavior change frameworks in data analysis, are often overlooked. This workshop will present these foundational components and guide participants through practical exercises based on three different behavioral frameworks.

At the end of the workshop, participants will be able to: 1. Understand the basic steps for validating a KAP questionnaire. 2. Identify the essential questions and response options configurations for score creation. 3. Apply a behavior change framework to a KAP survey and contrast the results with other theoretical approaches.

The workshop will include a 40-minute theoretical introduction to questionnaire validation, scoring methods, and the application of behavioral frameworks. Practical Exercise: Participants will work in groups of 3-4 people and will receive a set of responses from a KAP survey along with information on one of three theoretical behavioral frameworks, including their key concepts and structure. They will have 30 minutes to review and align the survey responses with the assigned framework. Afterward, each group will interpret one of the survey results regarding the corresponding behavioral framework.

KAP surveys need more than questions: they require a well-known process of development and interpretation in context to be effective public health tools. Without a clear interpretation based on a behavioral change framework, KAP results risk being incomplete and unclear regarding preventive measures or their outcomes. Integrating behavior change frameworks transforms a survey into a strategic intervention tool. Integrating community perspectives is fundamental. Community involvement and local perspectives should be the next step in the KAP analysis to change local public health realities.