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Persuasive Legal Writing: Winning with Words

with William Bernhardt

Thursday, December 19, 2019

Learning Options:

Live webinar with chat*
includes 60 day replay

9:00 am – 10:30 am (Pacific)
10:00 am – 11:30 am (Mountain)
11:00 am – 12:30 pm (Central)
12:00 pm – 1:30 pm (Eastern)
1:00 pm – 2:30 pm (Atlantic)
1:30 pm – 3:00 pm (Newfoundland)

*This program features real-time audio of the presenter with synchronized presentation slides, and a chat feature that allows for live Q & A. SK attendees please verify whether you align with Central (MB) or Mountain (AB) time based on season and location.

Registration Fee:

Save $25
Register on or before November 22, 2019
$140.00 + HST

Register after November 22, 2019
$165.00 + HST

OR Get this webinar for $0 with an Individual Annual All Access Pass

Groups Save!

Register 3+ attendees and save up to 25%. See our group discounts here. Contact

CPD Credit Hours:

CPID Credit Hours

ON: This program contains 1.0 Substantive hour and 0.5 Professionalism hours.

BC: This program has been approved for 1.5 CPD hours. 

SK: This program has been approved for 1.5 CPD hours. 

NB: This program has been approved for 1.5 CPD hours.

Lawyers in all other mandatory CPD jurisdictions may count their actual attendance at the program towards their CPD requirement/plan.

Seminar Partners is an Accredited Provider of Professionalism Content by the Law Society of Ontario, and a pre-approved CPD Provider of the Law Society of British Columbia.

Technical Information:

Live webinars allow you to hear faculty and see their presentation slides, and ask questions by chat. There is no video feed of the presenter(s). You will need a current web browser (Chrome, Safari, Firefox, Internet Explorer), a wired (better than wireless) connection to the Internet of at least 2 Mbps, and Adobe Flash Player 12 or higher. You can test your internet speed/bandwidth here. You can find out whether you have Adobe Flash Player installed here. You can download the player directly here. If you miss the live program, you can access the archive, at your convenience, for 60 days.

Satisfaction GuaranteeSatisfaction Guarantee:
At Seminar Partners, we’re proud of the quality of our programs and presenters. An overwhelming 98% of our participants say they would recommend the program they have taken to their colleagues. If, after having attended a program in its entirety, you are not satisfied that the program has enhanced your understanding of the subject, and you notify us of this in writing the same day, we will give you a credit toward another program of comparable price.

Who Should Attend

This information-packed webinar is designed for busy lawyers looking to concentrate important persuasive writing advice into a short course.

About the Program

In this convenient, practical presentation, William Bernhardt, lawyer and New York Times bestselling author of more than forty books, applies the principles of superior legal writing to specific documents designed to persuade. Bernhardt discusses the fundamentals of persuasion, then applies those principles and superior writing skills to factums and other persuasive documents, explaining how each and every section can be strategically executed, considering both text and subtext, to produce a favourable result. Topics include:

  • the importance of strategic issue-framing;
  • capturing a reader’s imagination (the best way to persuade);
  • building a bulletproof argument;
  • giving your documents focus and direction;
  • setting a winning tone from the first sentence; and
  • creating a compelling story.

You’ll leave with proven writing techniques to make your writing more persuasive, earn the trust of judges, and increase your chances of winning!

Meet Your Presenter

William BernhardtWilliam Bernhardt spent ten years as a litigator and partner at one of Oklahoma’s most prominent law firms. While practicing law, he received awards from Legal Services of Eastern Oklahoma and the Oklahoma Bar Association. Barrister Magazine named him one of the top twenty young lawyers in America. After his Ben Kincaid courtroom drama books consistently hit the New York Times bestseller list, he left the practice of law to write and teach writing full-time. He has sold more than ten million books worldwide. In addition to his law degree, Bernhardt holds a Master's Degree in English Literature, giving him a unique resume as the only legal writing instructor in the nation who has had academic acclaim, a successful, award-winning law practice, and numerous New York Times bestselling novels. He has twice won the Oklahoma Book Award for Best Fiction, and has received the Southern Writers Guild's Gold Medal Award, and the H. Louise Cobb Distinguished Author Award. He is the youngest author inducted into the Oklahoma Writers Hall of Fame.

Program Schedule (Eastern)

12:00 pm - 1:30 pm

Welcome and Introductory Remarks

Fundamentals of Persuasion

  • Analyzing the Audience
  • Establishing Credibility
  • Thinking Logically on Paper
  • Harnessing Emotion

Writing to Persuade

  • Using All Five Modes of Persuasion
  • Framing the Issue
  • Strategically Presenting the Facts
  • Finding the Best Argument for Success

Program Wrap-up and Evaluation

Praise from past attendees

"Entertaining and thought-provoking, providing thorough and helpful information."

"Surpassed all expectations! Should be mandatory for all new-and not so new-attorneys!"

"Bernhardt's humour, expertise, passion, and respect for the art of writing was exceptional."

"Very clear and practical with everyday application"

"I felt my writing improve the very next day."

"Terrific content and coverage of a topic that all lawyers probably grapple with"

"Mr. Bernhardt did a superior job. Clear but thorough material presented with mastery and integrity."

Returning Registrant

Registration Fees

All costs are in Canadian dollars before taxes.

HST/GST: 848208492

Until November 22, 2019

Persuasive Legal Writing: Winning with Words - Thursday, December 19, 2019 $140.00

After November 22, 2019

Persuasive Legal Writing: Winning with Words - Thursday, December 19, 2019 $165.00

Groups Save!

Register 3+ attendees and save up to 25%. See our group discounts here. Contact

For program information contact:

Jennifer Snoyer at
Tel. 647.352.8633 or

For technical information or assistance using this site contact:

Kyle Thompson at:
Tel: 613.723.1166 x 232