Ali (Shad) Nowshad, CFRE, CPBA, CPVA, CEQ

President & CEO

On Purpose Leadership Inc.


Nowshad (Shad) Ali, CFRE, is the President and CEO of On Purpose Leadership Inc., a company whose mission is to help people, communities and organizations in the effective pursuit and attainment of purpose without compromise of core values. Shad has several certifications in various human behaviour dynamics sciences and has over 25 years experience working on high performance, leadership, growth and advancement of individuals, teams and organizations.

One of Shad’s core beliefs is that true growth and development comes from an intense understanding of self and commitment to support and develop the capacity of others to realize their dreams and their potential.

Shad has extensive experience working with both corporate and social impact organizations in the areas of Organization Growth and Development; Individual and Team Excellence and Hiring and Retaining Top Talent. In both professional and volunteer capacities, he has served many of Canada’s top charities and corporations. Shad has served AFP on the International Research Council, as well as on professional Advancement and Chapter Growth endeavours. He has chaired the AFP Canada Foundation for Philanthropy Research Committee for several years including the launch of the What Canadian Donors Want Study and the Research Grants Program. Shad remains a highly rated AFP Congress speaker and has spoken at several international and National conferences.

Shad continues to serve on the AFP Canada Research Committee, is on the board of the Volunteer Management Professionals of Canada and is a council leader with Canadian Society of Association Executives.