Sarah Coughlon leads digital advertising strategy to help non-profits acquire, cultivate, and retain valuable donors and advocates. Since joining M+R in 2016, she's worked with organizations including UNHCR Canada, Sesame Workshop, Amnesty International USA, and World Wildlife Fund. Her specialties include building sophisticated acquisition programs from the ground up and developing creative that tells complex stories in simple and compelling ways. As a member of our creative resources team, Sarah also contributes to innovative creative development across all digital channels, whether that means raising email revenue at year-end or captioning the latest TikTok challenge.