Sheetal Persaud

Director, Individual Giving

UN Refugee Agency


As Director, Individual Giving at the UN Refugee Agency, Sheetal is responsible for developing and executing the strategy to raise $14M from individuals across Canada in support of people who have been forced to flee. Sheetal has worked for 15 years leading direct response marketing, digital, communications and advocacy programs for non-profits globally. Before coming to UNHCR, Sheetal served as the Director of Digital Marketing and Communications at the University of Toronto and prior to that consulted for leading non-profit organisations.

Sheetal is committed to making fundraising less racist and more inclusive of the people of concern that UNHCR is mandated to help

Sheetal holds a BA from the University of Oxford and an MBA from the Rotman School of Management at the University of Toronto.