Z. Cathy Preston HBA

Z. Cathy Preston HBA

Founder & President Preston Human Capital Group (PHCAP)

Bio

www.phcap.ca

An HBA graduate of Wilfrid Laurier University, Cathy began her career in Marketing at Colgate Palmolive and later joined a contingency-based search firm where her efforts were focused on marketing roles primarily within the CPG sector. In 1984 Cathy was recruited by Marketing & Promotion Group (M&PG) and was instrumental in that company’s exponential growth, including the founding of Mosaic Direct, a sister company to M&PG which became one of Canada’s leading direct marketing agencies. In 1998 she assumed the role of President, Mosaic Marketing Services, the largest marketing services company in Canada (~$85M), and consistently delivered increased growth and performance. That is where she learned all about the importance of having the right talent in the right role, as well as what it takes to deliver against financial growth targets year over year. In 2001 Cathy returned to the executive search industry to bring her breadth of business and client service knowledge to her clients and help them build their senior leadership teams.

Cathy established Preston Human Capital Group in 2006. Since then, Cathy and her team have earned a reputation as being a stellar performer across multiple sectors and verticals. In recent years, their emphasis has shifted considerably toward not-for-profit, charitable, and social enterprise clients, primarily because of enjoying the intrinsic benefit of helping communities and the world become a better place.

Cathy is a past member of the Canadian Marketing Association (CMA) Leadership Committee and a past member of their Board Nominating Committee, and a Past Board member of the CMA itself. She also served as a board member for five years for Covenant House, a resource for homeless youth. Cathy is a founding member of the steering committee for the Judy Project, a Rotman School of Business executive program for the Advancement of Women in Leadership.

In her spare time, you'll find Cathy serving up a healthy meal or walking her mini-schnauzer, Zoomer with her husband, Ian.